In 1984, with just $1,000, Michael Dell started the very first computer company to sell custom-built PCs and toner cartridge printers directly to the consumer. By eliminating the middleman, Dell created a business model that would allow customers to design their own computer systems at affordable rates. Over the next four years, the company began developing its own computer designs and unveiled the fastest-performing computer in the industry. When the company went public in 1988, selling shares at just $8.50 a piece, it instantly increased its total value to $85 million. Through the 1990s, Dell focused on faster speeds for their desktops and developed a new line of notebook computers, selling its first color display notebook for $4,500. As the company continued to expand by opening manufacturing facilities around the globe, their stocks continued to increase and by 1995 shares were worth $100. In 1996, Dell established its Internet presence with a full-service website that earned approximately $1 million per day in its first year and increased to $50 million per day in 2000. It wasn't until 2003 that Dell started selling their own printers, toner, Dell ink cartridges and other electronic devices directly to consumers, making them truly a one-stop technology shop. Most recently, Dell dedicated itself to becoming the "Greenest Technology Company on the Planet" and has established a wide range of new programs; including, free recycling for all Dell products, an energy-efficiency strategy, a tree planting program to offset carbon emissions, and has eliminated the use of environmentally-sensitive chemicals in all of its products.
While Dell has expanded to provide top quality electronics to businesses and large corporations, their main focus has always been on the individual consumer. By entering the printer market, they've been able to provide good quality products at an affordable price to the average, everyday person. Where most people used to have to go to the office or a print shop to get full color, high quality prints, they can now own one of the many color laser printers that Dell offers. Dell's basic color laser printers feature print speeds of up to 31 black-and-white and 26 color pages per minute. They offer up to 2400 x 600 dpi and can handle up to 70,000 pages per month.
Dell toner cartridges are high capacity and feature Emulsion Aggregation Technology which helps to produce high-resolution prints, clear images, and sharp texts with every sheet. Depending on the model, each Dell toner cartridge is capable of producing up to 9,000 pages per use. They also support Dell's Toner Management System which will alert you when your laser toner cartridges are low and ready to be replaced. All toner cartridges are affordable and 100% recyclable, so you'll save money and help the environment at the same time. Compatible cartridges like the Dell 3110cn toner have a cost per page at less than 1 cent which is unbelievable in this class printer. Many comparable brands will typically cost you 2 to 4 cents per page based on the cartridge price. Dell compatible printer cartridges are significantly lowering the costs to operate the printers making Dell printers a very popular choice.
Michael Dell has always been a maverick in the world of computer production, design, and innovation and his company continues to grow in new directions as technology and consumer demands change. With a focus on customer satisfaction, high quality products, and a reduction in its environmental footprint, Dell's direct-to-the-consumer business model will continue to grow well into the future.