Designs Both Real and Imagined

28. January 2016 10:26 by Steve Leigh in Business News  //  Tags: , , , ,   //   Comments

Never underestimate the importance of having a recognizable brand. Here at The Spill, we appreciate the power of having a recognizable logo. The right logo is like a royal coat of arms: an instantly-recognizable image that makes your intentions known to all who look upon it. This is as true for fictional products as it is for real ones. Any Quentin Tarantino fan, for example, knows the fictional brands Red Apple Tobacco and Big Kahuna Burger. The following two stories are about experimenting with the well-known designs of beloved franchises.

Suds Style

Sports fans' loyalty to their favorite beverages is matched only by their loyalty to their favorite team. In the battle of beers, the distinctive Bud Light logo has been a staple for decades. After more than 30 years of success, the Anheuser-Busch company decided to change it up.

Bud Light against blue background
Image via Wired.

Although the can keeps its classic blue shade, the name of the beer now sits alone in a new font. The new logo actually bears a striking resemblance to a design the beer had in the early eighties. The design change is seen as a way to appeal to the growing craft-beer demographic. Rivals Miller and Coors have likewise recently adopted minimalist designs. Although the taste of the beers hasn't changed, it remains to be seen how long-time fans will react to the changes in appearance.

May the Flags Be with You

In record time, Star Wars: The Force Awakens became the highest-grossing American film in history. The film has introduced millions of fans to the battle of the Jedi vs. Sith and created a host of new worlds. As our heroes zip from one side of the galaxy to the next, have you ever wondered what it would look like if each of the inhabited worlds had a flag of its own? One Star Warsaficionado decided to answer that very question.

Star Wars flags
Image via Wired.

New Zealander Scott Kelly has been a fan of Star Wars since childhood. Like many fans of the franchise, Kelly liked to fill in the blanks regarding details of the films that weren't specified on screen. In particular, he tried to imagine the individual societies of the galaxy far, far away. Kelly has created more than 100 flags representing the worlds featured in the Star Wars franchise. Each minimalist flag features bold colors and a simplified crest suggesting the economy and agricultural history of each world. "I tried to walk the line between traditional flag design and these far-off alien planets," Kelly says. He hasn't specified an end to his project. It's quite possible the franchise's upcoming films and TV series will inspire Kelly to make even more flags.

Little Details

Just as our world is full of products and details we take for granted, so too an imaginary world would be full of details beyond the lives of the central characters. Without uttering a single word, the brands we use every day speak volumes about us.

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