What is a large format printer and who uses them?

21. August 2012 06:00 by Calvin Yu in Technology News  //  Tags:   //   Comments

A large-format printer is a machine that has a bigger print width than a conventional printer. This type of printing can be done on an exceptionally large scale, and it is typically reserved for graphics or images that are used in advertising or marketing. There is a variety of uses for large-format printers, and choosing this method for creating signage provides numerous benefits.

Large format printer One of the most common uses for large-format printers is retail advertising. Whether an oversized sign is displayed at the point of purchase, on a shop door or outside a business, the larger images will catch the eye and make a bold statement. Wide-format printing is also ideal for business presentations, trade show displays, and promotional events. Essentially, any organization that needs instant visibility can use this type of printing medium.

Some popular displays for larger graphics include banners, posters and billboards. Many businesses also use wall, window or floor graphics for promotional or marketing purposes. Large-format printing is gradually replacing the more traditional processes like screen printing. Printer technology is continually changing, and the methods for producing text and images on bigger surfaces are becoming increasingly effective.

More and more individuals and corporations are discovering the convenience of large-format printing. One of the greatest advantages to using this printing technique is the cost-effectiveness. Many companies send their large projects to professional printers. This is not only expensive, it takes up valuable time. Businesses can now reach a significant amount of people for less money, and productivity within the company does not need to weaken.

Because many wide-format printers can produce multiple posters on one roll of paper, company owners do not need to wait days to see results. The speedy printing allows businesses to generate professionally designed, detail-oriented materials within just a few hours. Additionally, using large-format printing instead of outsourcing projects reduces the likelihood of errors occurring on each printout.

Another benefit to printing in wide formats is the conspicuousness factor. Posters displayed on a grander scale are difficult to miss. A business head can reinforce his or her brand and increase awareness by creating just one visually stunning, oversized advertisement. Because of the versatility this printing process provides, it’s one of the most effective means for acquiring public interest. 

Any organization can benefit from using a large-format printer. Regardless of how big or small a company is, successful advertising and marketing requires visibility. Posters, brochures and banners can be designed and printed out quickly and inexpensively with a wide-format printing machine. For individuals and businesses, oversized printing is a viable option.   

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