Designs Both Real and Imagined

28. January 2016 10:26 by Steve Leigh in Business News  //  Tags: , , , ,   //   Comments (0)

Never underestimate the importance of having a recognizable brand. Here at The Spill, we appreciate the power of having a recognizable logo. The right logo is like a royal coat of arms: an instantly-recognizable image that makes your intentions known to all who look upon it. This is as true for fictional products as it is for real ones. Any Quentin Tarantino fan, for example, knows the fictional brands Red Apple Tobacco and Big Kahuna Burger. The following two stories are about experimenting with the well-known designs of beloved franchises.

Suds Style

Sports fans' loyalty to their favorite beverages is matched only by their loyalty to their favorite team. In the battle of beers, the distinctive Bud Light logo has been a staple for decades. After more than 30 years of success, the Anheuser-Busch company decided to change it up.

Bud Light against blue background
Image via Wired.

Although the can keeps its classic blue shade, the name of the beer now sits alone in a new font. The new logo actually bears a striking resemblance to a design the beer had in the early eighties. The design change is seen as a way to appeal to the growing craft-beer demographic. Rivals Miller and Coors have likewise recently adopted minimalist designs. Although the taste of the beers hasn't changed, it remains to be seen how long-time fans will react to the changes in appearance.

May the Flags Be with You

In record time, Star Wars: The Force Awakens became the highest-grossing American film in history. The film has introduced millions of fans to the battle of the Jedi vs. Sith and created a host of new worlds. As our heroes zip from one side of the galaxy to the next, have you ever wondered what it would look like if each of the inhabited worlds had a flag of its own? One Star Warsaficionado decided to answer that very question.

Star Wars flags
Image via Wired.

New Zealander Scott Kelly has been a fan of Star Wars since childhood. Like many fans of the franchise, Kelly liked to fill in the blanks regarding details of the films that weren't specified on screen. In particular, he tried to imagine the individual societies of the galaxy far, far away. Kelly has created more than 100 flags representing the worlds featured in the Star Wars franchise. Each minimalist flag features bold colors and a simplified crest suggesting the economy and agricultural history of each world. "I tried to walk the line between traditional flag design and these far-off alien planets," Kelly says. He hasn't specified an end to his project. It's quite possible the franchise's upcoming films and TV series will inspire Kelly to make even more flags.

Little Details

Just as our world is full of products and details we take for granted, so too an imaginary world would be full of details beyond the lives of the central characters. Without uttering a single word, the brands we use every day speak volumes about us.

The Politics of Logo Design

25. June 2015 10:26 by Steve Leigh in   //  Tags: , ,   //   Comments (0)

There’s an old saying from the world of advertising: “You’re selling the sizzle, not the steak.” It holds that the quality of the item sold is secondary to the methods used to sell it. Indeed, many of us could probably exhaust ourselves very quickly just thinking of all the mediocre products we’ve purchased because they had great catchphrases.

In a world increasingly defined by an overabundance of advertising, the importance of a single recognizable brand cannot be overstated. It all comes down to timing, demographic, and most importantly, design. Whether running for public office, or simply trying to promote a new film, the right logo at the right time can make or break your entire campaign.

Political Print

On June 24, Louisiana governor “Bobby” Jindal became the latest candidate to throw his hat into the already-crowded field of nominees for the 2016 presidential election. As pundits and analysts mulled over his positions on hot-button topics, there was also a small collection of analysts who paid close attention to the logo he’d chosen for the campaign. As we’ve mentioned before, the logos for the current candidates have been subject to scrutiny from the moment they were each revealed. Jindal’s logo was no exception, with analysts noting how it follows the current trend of contemporary presidential: a single letter using the primary colors of the American flag.

2016-campaign-logos.jpg
(via Washington Post)

With so many logos boasting such similar designs, it remains to be seen just how effective any of them will be in the greater scheme of things. In fact, one could almost argue that the candidates will have to define themselves less by their logos and more by the politics they represent.

Celestial Font

In the mid-1970s, George Lucas was having a devil of a time selling studios on the idea for his next film. Having already experienced one sci-fi flop with his debut film THX-1138, studio execs weren’t too keen on the idea of him revisiting the genre with an Errol Flynn twist. Fortunately for Lucas, he quickly learned that where his words failed him, images more than made up for it. As such, he began pitching what-would-be-known-as Star Wars with a collection of eye-catching concept art and mock-ups.

Star-Wars-original-logo.jpg
(via Gizmodo)

What isn’t often touched upon is the inspiration for the series iconic title logo. Created by designer Suzy Rice, the logo was meant to evoke the fascist lettering used by the Third Reich. But by a stroke of fate, the design used was actually a modified font based on a pre-fascist German typography. For the sake of all involved, that’s probably a good thing – it would be hard to imagine one of the most beloved family franchises drawing undo comparisons to one of the worst regimes the world has ever known.

No matter who you vote for, you have to admit, a logo goes a long way. What logo do you like the most? The least? Let us know in the comments!

Where I Lay My Head

7. May 2015 23:52 by Steve Leigh in   //  Tags: , , , , , , , ,   //   Comments (0)

Who didn’t dream of becoming their favorite hero? As soon as kids learn to pronounce the names of the people they see in movies or read in comics, they soon wind up turning their bedrooms into mini cathedrals dedicated to their daring feats.

For most of us, this is pretty simple and inexpensive – a few posters here, some video games and DVDs there, maybe some matching bed sheets – but then there are the folks who go the extra mile. Here are a few fans who turned their love of sci-fi and superheroes into tributes the heroes themselves would envy.

More...

Month List